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Administration and operations of the Pension Benefit Guaranty Corporation : hearing before the Subcommittee on Oversight of the Committee on Ways and Means, House of Representative... by United States. Congress. House. Committee on Ways and Means. Subcommittee on Oversight

Keepers of the treasures : protecting historic properties and cultural traditions on Indian lands : a report on tribal preservation funding needs submitted to Congress by the Natio... by Parker, Patricia L. (Patricia Lee), 1943-2014

Stage manager : the professional experience by Fazio, Larry, 1939-

Contents: Publisher description
Table of contents

The new public health Third edition. by Tulchinsky, Theodore H., Varavikova, Elena

Contents: Table of contents
Summary

Sport marketing Fourth edition. by Mullin, Bernard James

Contents: “…Chapter 1 The Special Nature of Sport Marketing -- The NBA and Global Marketing Strategy -- Weathering Recessions -- The Competitive Marketplace -- Sport Marketing Defined -- Marketing Myopia in Sport -- Change in the Profession -- Uniqueness of Sport Marketing -- Chapter 2 Strategic Marketing Management -- Sport Strategy Is More Than Locker Room Talk -- Marketing Planning Process -- Strategic Step 1 -- Develop Vision, Position, and Purpose -- Strategic Step 2 -- Develop Strategic Goals and Objectives -- Strategic Step 3 -- Develop a Ticket Marketing, Sales, and Service Plan -- Strategic Step 4 -- Integrate the Marketing Plan Into a Broader, Strategic Resource Allocation -- Strategic Step 5 -- Control and Evaluate Implementation of the Plan -- Eight-Point Ticket Marketing, Sales, and Service Plan Model -- Chapter 3 Understanding the Sport Consumer -- Socialization, Involvement, and Commitment -- Environmental Factors -- Individual Factors -- Decision Making -- Chapter 4 Market Research in the Sport Industry -- Sources of Information -- Users of Market Research in Sport and Entertainment -- Application of Market Research in the Sport Industry -- Performing the Right Research -- Chapter 5 Market Segmentation -- What Is Market Segmentation? …”

Aquatic habitat assessment : common methods