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Sport marketing Fourth edition. by Mullin, Bernard James

Contents: “…-- Building an Audience -- Engaging Fans -- Driving Behavior -- Social Media Platforms -- Avoiding Pitfalls -- Leveraging Players and Talent -- Chapter 13 Delivering and Distributing Core Products and Extensions -- Placing Core Products and Their Extensions -- Theory of Sport and Place -- Facility -- Marketing Channels -- Product-Place Matrix -- Chapter 14 Legal Aspects of Sport Marketing -- Intellectual Property -- Trademark Infringement -- Copyright Law and Sport Marketing -- Patents -- Sport Marketing Communications Issues -- Ambush Marketing -- Right of Publicity and Invasion of Privacy -- Contractual Issues Involving Consumers -- Promotion Law Issues -- Emerging Issues -- Chapter 15 Putting It All Together -- Cross-Effects Among the Five Ps -- Controlling the Marketing Function -- Chapter 16 The Shape of Things to Come -- From Our Crystal Ball -- From Our Crystal Ball Redux -- By the Year 2020 -- About the Authors -- Index.…”