Published: Springer International Publishing, 2017
Description:
1 online resource (ix, 215 pages).
Contents:
“…Introduction -- The Business Model Concept -- Retail Business Model Pioneers: Striving for Customer Benefit -- The Case of Aldi -- Pure Beauty -- The Case of Body Shop -- Globalizing Coffee Culture -- The Case of Starbucks -- Customized and Built to Order -- The Case of Dell -- Creating the Global Shopping Mall -- The Case of Amazon -- Media and Entertainment Business Model Pioneers: Beyond the Search Engine -- The Case of Google -- Journalism 2.0 -- The Case of The Huffington Post -- Making People Happy -- The Case of The
Walt Disney Company -- Entertainment on Demand -- The Case of Netflix -- Passion for Music -- The Case of Spotify -- Service Business Model Pioneers -- Democracy in Education -- The Case of edX -- Pioneer in the Skies -- The Case of Southwest Airlines -- Manufacturing Business Model Pioneers: Driving Against the Tide -- The Case of Tesla Motors -- Managing Complexity -- The Case of Siemens -- Key Learnings: How to Start a Pioneering Business Model?…”
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