Loading…
Sports Marketing 2025
Sports Marketing 2025 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2025 provides the most recent statistics and data available on the 400 billion sports marketplace.
Saved in:
Main Authors: | , |
---|---|
Format: | eBook |
Language: | English |
Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2025].
|
Edition: | 23rd edition. |
Series: | RKMA market research handbook series.
|
Physical Description: |
1 online resource (345 pages) |
Subjects: | |
Online Access: | - Click here for access |
Contents:
- Intro
- PART I: THE U.S. SPORTS MARKET
- 1 MARKET SUMMARY
- 1.1 Annual Revenue
- 1.2 Professional and Collegiate Sports
- 1.3 Economic Impact
- 2 SPORTS FANS
- 2.1 Overview
- 2.2 Fan Demographics
- 2.3 Fan Spending
- 2.4 Favorite Sports
- 2.5 Avid Fans
- 2.6 Fan Base By Gender
- 2.7 Female Fans
- 2.8 Fan Base By Age
- 2.9 Youth Fans
- 2.10 Fan Base By Ethnicity
- 2.11 African-American Fans
- 2.12 Hispanic-American Fans
- 3 PROFESSIONAL SPORTS
- 3.1 Attendance
- 3.2 Revenue
- 3.3 Investment
- 3.4 Sports Team Valuations
- 3.5 Franchise Sales.
- 3.6 Expansion
- 3.7 Relocation
- 4 ATHLETES
- 4.1 Highest Earnings
- 4.2 Most Popular
- 4.3 NIL Compensation
- 4.4 Athlete Reputation
- 5 TOP SPORTS CITIES
- 5.1 Best Sports Cities
- 5.2 Avid Sports Fans City-by-City
- 5.3 Best Cities For Event Hosting
- 5.4 Spectator Sports Attendance
- 5.5 Fan Ranking By Sport
- 5.6 Top Minor League Markets
- PART II: SPORTS MARKET SEGMENTS
- 6 ADVERTISING & SPONSORSHIPS
- 6.1 Market Assessment
- 6.2 TV Ad Spending
- 6.3 Advertising On NFL Telecasts
- 6.4 Sports Sponsorships
- 6.5 Naming Rights
- 6.6 Jersey Rights.
- 6.7 Backdrop Sponsors
- 6.8 Seat Cover Signage
- 6.9 Advertising Agencies in Sports Marketing
- 6.10 Market Resources
- 7 CONCESSIONS
- 7.1 Market Assessment
- 7.2 Concessionaires
- 7.3 Favorite Concession Foods And Beverages
- 7.4 Market Resources
- 8 LICENSED MERCHANDISE
- 8.1 Market Assessment
- 8.2 Professional Sports Merchandise
- 8.3 Collegiate Merchandise
- 8.4 Market Resources
- 9 SPORTS BETTING
- 9.1 Legal Sports Wagering
- 9.2 Market Assessment
- 9.3 Sports Wagering 2023
- 9.4 Major Events
- 9.5 Sportsbooks
- 9.6 Market Resources.
- 10 SPORTS MEMORABILIA
- 10.1 Market Assessment
- 10.2 Sports Memorabilia Auctions
- 10.3 Sports Cards
- 10.4 Market Resources
- 11 SPORTS TRAVEL
- 11.1 Market Assessment
- 11.2 Favorite Cities For Sports Travel
- 11.3 Baseball Spring Training
- 11.4 Market Resources
- 12 TICKETING
- 12.1 Market Assessment
- 12.2 Secondary Ticketing
- 12.3 Market Leaders
- 12.4 Mobile Ticketing
- 12.5 Dynamic Pricing
- 12.6 Professional League Sports Tickets
- 12.7 Subscription Ticketing
- 12.8 Moving Unsold Ticket Inventory
- 12.9 Market Resources.
- PART III: SPORTS MEDIA
- 13 SPORTS TELEVISION BROADCASTING
- 13.1 Sports Network Overview
- 13.2 Sports Television Viewership Demographics
- 13.3 Most Watched Sports TV Broadcasts
- 13.4 Broadcast Rights Agreements
- 13.5 Major Sports Networks
- 13.6 Sport-Specific Networks
- 13.7 League Networks
- 13.8 Sports Programming On Cable Networks
- 13.9 College Sports Broadcasts
- 14 SPORTS STREAMING
- 14.1 Overview
- 14.2 Market Assessment
- 14.3 Viewer Response
- 15 SPORTS RADIO
- 15.1 Sports Radio Stations
- 15.2 Sports Radio Networks.