Sports Marketing 2025

Sports Marketing 2025 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2025 provides the most recent statistics and data available on the 400 billion sports marketplace.

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, FL : Richard K. Miller & Associates, [2025].
Edition:23rd edition.
Series:RKMA market research handbook series.
Physical Description:
1 online resource (345 pages)
Subjects:
Sports -- United States -- Marketing -- Statistics.
Sports -- Marketing -- Statistics.
Marketing research -- United States -- Handbooks, manuals, etc.
Sports.
Marketing research.
Online Access: - Click here for access
Contents:
  • Intro
  • PART I: THE U.S. SPORTS MARKET
  • 1 MARKET SUMMARY
  • 1.1 Annual Revenue
  • 1.2 Professional and Collegiate Sports
  • 1.3 Economic Impact
  • 2 SPORTS FANS
  • 2.1 Overview
  • 2.2 Fan Demographics
  • 2.3 Fan Spending
  • 2.4 Favorite Sports
  • 2.5 Avid Fans
  • 2.6 Fan Base By Gender
  • 2.7 Female Fans
  • 2.8 Fan Base By Age
  • 2.9 Youth Fans
  • 2.10 Fan Base By Ethnicity
  • 2.11 African-American Fans
  • 2.12 Hispanic-American Fans
  • 3 PROFESSIONAL SPORTS
  • 3.1 Attendance
  • 3.2 Revenue
  • 3.3 Investment
  • 3.4 Sports Team Valuations
  • 3.5 Franchise Sales.
  • 3.6 Expansion
  • 3.7 Relocation
  • 4 ATHLETES
  • 4.1 Highest Earnings
  • 4.2 Most Popular
  • 4.3 NIL Compensation
  • 4.4 Athlete Reputation
  • 5 TOP SPORTS CITIES
  • 5.1 Best Sports Cities
  • 5.2 Avid Sports Fans City-by-City
  • 5.3 Best Cities For Event Hosting
  • 5.4 Spectator Sports Attendance
  • 5.5 Fan Ranking By Sport
  • 5.6 Top Minor League Markets
  • PART II: SPORTS MARKET SEGMENTS
  • 6 ADVERTISING & SPONSORSHIPS
  • 6.1 Market Assessment
  • 6.2 TV Ad Spending
  • 6.3 Advertising On NFL Telecasts
  • 6.4 Sports Sponsorships
  • 6.5 Naming Rights
  • 6.6 Jersey Rights.
  • 6.7 Backdrop Sponsors
  • 6.8 Seat Cover Signage
  • 6.9 Advertising Agencies in Sports Marketing
  • 6.10 Market Resources
  • 7 CONCESSIONS
  • 7.1 Market Assessment
  • 7.2 Concessionaires
  • 7.3 Favorite Concession Foods And Beverages
  • 7.4 Market Resources
  • 8 LICENSED MERCHANDISE
  • 8.1 Market Assessment
  • 8.2 Professional Sports Merchandise
  • 8.3 Collegiate Merchandise
  • 8.4 Market Resources
  • 9 SPORTS BETTING
  • 9.1 Legal Sports Wagering
  • 9.2 Market Assessment
  • 9.3 Sports Wagering 2023
  • 9.4 Major Events
  • 9.5 Sportsbooks
  • 9.6 Market Resources.
  • 10 SPORTS MEMORABILIA
  • 10.1 Market Assessment
  • 10.2 Sports Memorabilia Auctions
  • 10.3 Sports Cards
  • 10.4 Market Resources
  • 11 SPORTS TRAVEL
  • 11.1 Market Assessment
  • 11.2 Favorite Cities For Sports Travel
  • 11.3 Baseball Spring Training
  • 11.4 Market Resources
  • 12 TICKETING
  • 12.1 Market Assessment
  • 12.2 Secondary Ticketing
  • 12.3 Market Leaders
  • 12.4 Mobile Ticketing
  • 12.5 Dynamic Pricing
  • 12.6 Professional League Sports Tickets
  • 12.7 Subscription Ticketing
  • 12.8 Moving Unsold Ticket Inventory
  • 12.9 Market Resources.
  • PART III: SPORTS MEDIA
  • 13 SPORTS TELEVISION BROADCASTING
  • 13.1 Sports Network Overview
  • 13.2 Sports Television Viewership Demographics
  • 13.3 Most Watched Sports TV Broadcasts
  • 13.4 Broadcast Rights Agreements
  • 13.5 Major Sports Networks
  • 13.6 Sport-Specific Networks
  • 13.7 League Networks
  • 13.8 Sports Programming On Cable Networks
  • 13.9 College Sports Broadcasts
  • 14 SPORTS STREAMING
  • 14.1 Overview
  • 14.2 Market Assessment
  • 14.3 Viewer Response
  • 15 SPORTS RADIO
  • 15.1 Sports Radio Stations
  • 15.2 Sports Radio Networks.

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