A Conversation With Jeff Marcoux Conversations with Giants /

Microsoft CMO lead, Jeff Marcoux, sits down with John to discuss the future of data-driven marketing, and how data and creativity work together to create better consumer experiences.

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Bibliographic Details
Corporate Author: Epsilon Editora
Format: Video
Language:English
Published: [Place of publication not identified] : Epsilon, [2017]
Series:Conversations with Giants.
Physical Description:
1 online resource (1 video file (39 min., 32 sec)) : sound, color.
Subjects:
Advertising.
Communication.
Economics.
Marketing.
Mass media -- Study and teaching.
Occupations.
Professions -- Marketing.
Public relations.
Online Access:Films on Demand - Click here for access
Contents:
  • Balancing New Technology and Authenticity (5:40); Storytelling Avenues and Marketer Responsibilities (5:08); CMO Role and Customer Feedback (4:19); Working With Advertising Agencies (4:51); Value and Dangers of Data (6:57); Teaching New Marketing Techniques (5:38); Future of Technology in Marketing (5:39); Credits: A Conversation With Jeff Marcoux: Conversations with Giants (0:27);

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