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A Conversation With Jeff Marcoux Conversations with Giants /
Microsoft CMO lead, Jeff Marcoux, sits down with John to discuss the future of data-driven marketing, and how data and creativity work together to create better consumer experiences.
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Corporate Author: | |
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Format: | Video |
Language: | English |
Published: |
[Place of publication not identified] :
Epsilon,
[2017]
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Series: | Conversations with Giants.
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Physical Description: |
1 online resource (1 video file (39 min., 32 sec)) : sound, color. |
Subjects: | |
Online Access: | Films on Demand - Click here for access |
Contents:
- Balancing New Technology and Authenticity (5:40); Storytelling Avenues and Marketer Responsibilities (5:08); CMO Role and Customer Feedback (4:19); Working With Advertising Agencies (4:51); Value and Dangers of Data (6:57); Teaching New Marketing Techniques (5:38); Future of Technology in Marketing (5:39); Credits: A Conversation With Jeff Marcoux: Conversations with Giants (0:27);