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The Role of Franchising on Industry Evolution Assessing the Emergence of Franchising and its Impact on Structural Change /
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revol...
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| Format: | eBook |
| Language: | English |
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Cham, Switzerland :
Springer Science and Business Media : Palgrave Macmillan,
2017.
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| Physical Description: |
1 online resource. |
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| Online Access: | SpringerLink - Click here for access |
Contents:
- Acknowledgements; Contents; List of Figures; List of Tables; Introduction; 1: Franchising: An Overview; The Origins of Franchising; What is Franchising?; The Franchising System; The Franchising Literature; The Study of Franchising; Different Streams of Franchising Literature; Strategy Literature; Marketing Literature; Economics Literature; Entrepreneurship Literature; References; 2: International Context; Franchising International Context; The USA; An Appetite for Franchising; Is the Next Step International Franchising?; Franchising in India.
- Firm Capabilities in International Franchising Conclusion; References; 3: The Emergence of Franchising; Literature Relating to the Emergence of Franchising; Reasons to Franchise; International Franchising; Environmental Context; Industry Context; Literature Relating to the Emergence of Franchising from the Industry Evolution Perspective; The Evolutionary Approach as Meta-Theory; Evolutionary Approach: The Generic Processes; The Study of Franchising and Evolution; References; 4: The Impact of Franchising on Industry Evolution; The Impact of Franchising on Industry Structure.
- Theoretical Perspectives Franchising and Its Impact on Society; The Impact of Franchising and Competitive Advantage; Franchising: Gaps in the Research; Industry Evolution; Overview of Research on Industry Evolution; The Impact of Franchising on Industry Evolution; Industry Evolution-Life Cycle Model; Organisational Change and Development Models; The Co-Evolution Lens; Industry Platforms and Industry Eco-Systems; Industry Architecture; References; 5: Case Study of the Irish Fast Food/QSR Industry; Introduction; Fast Food/QSR Industry; Fast Food/QSR Industry Today.
- The Early Development of Fast Food/QSR Industry Eating Outside the Home; The Origins of Fast Food/QSR-The Influence of the Italians; Changing Industry Structure; New Entrants: 1950-1970; Managing New Challenges: Fast Food/QSR Revolution; Wimpy Bar-Opens in Ireland; Industry Change: The Impact of Franchising 1970-1980; International Competition; The Emergence of New Industry Leaders; McDonald's Opens in Ireland; Wimpy Bars in the 1970s-Emergence of the Burger King Brand; Supermac's Opens in Galway 1978; The Industry's Trade Association.
- Abrakebabra Founded in 1982 and Adopted Franchising in 1985 New Focus: Image, Branding, Efficiency; Increased International Competition; Intensifying Competition and Industry Failures; Industry Boundaries Expand; O'Briens Sandwich Bars Founded in 1988, Adopted Franchising in 1994; Franchising Dominates; Economic and Social Changes; Coping with Change: Nationwide Expansion and Branding; Industry Expansion; Industry Regulation; McDonald's Influences Industry Regulation; Industry Competition-New Tactics; Social and Economic Change-2000 Onwards.