The satisfaction of change how knowledge and innovation overcome loyalty in decision-making processes /

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce custome...

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Main Author: Del Giudice, Manlio,
Other Authors: Della Peruta, Maria Rosaria,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Cham, Switzerland : Palgrave Macmillan imprint is published by Springer Nature, [2017]
Physical Description: 1 online resource (xiii, 138 pages) : illustrations.
Series: Palgrave studies in democracy, innovation, and entrepreneurship for growth.
Subjects:

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