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The innovator's method bringing the lean startup into your organization /
"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing ho...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Harvard Business Review Press,
2014.
|
| Physical Description: |
ix, 268 pages : illustrations ; 25 cm. |
| Subjects: |
MARC
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| 001 | ocn875403765 | ||
| 003 | OCoLC | ||
| 005 | 20150506072603.0 | ||
| 008 | 140331s2014 maua b 001 0 eng | ||
| 010 | |a 2014005467 | ||
| 019 | |a 894339893 | ||
| 020 | |a 9781625271464 |q (hardback) | ||
| 020 | |a 1625271468 |q (hardback) | ||
| 020 | |z 9781625271471 (eISBN) | ||
| 035 | |a (OCoLC)875403765 |z (OCoLC)894339893 | ||
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| 100 | 1 | |a Furr, Nathan R. |0 https://id.loc.gov/authorities/names/no2012010724. | |
| 245 | 1 | 4 | |a The innovator's method : |b bringing the lean startup into your organization / |c Nathan Furr, Jeff Dyer. |
| 264 | 1 | |a Boston : |b Harvard Business Review Press, |c 2014. | |
| 300 | |a ix, 268 pages : |b illustrations ; |c 25 cm. | ||
| 336 | |a text |2 rdacontent. | ||
| 337 | |a unmediated |2 rdamedia. | ||
| 338 | |a volume |2 rdacarrier. | ||
| 504 | |a Includes bibliographical references (pages [243]-250) and index. | ||
| 520 | |a "A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- |c Provided by publisher. | ||
| 520 | |a "Whether you call it "lean start-up," "design thinking," or "agile," a new method is revolutionizing how to successfully create, refine, and bring ideas to market--without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. Innovation experts Nathan Furr and Jeff Dyer aim to change that. Based on field work with thousands of managers and validated inside dozens of companies, THE INNOVATOR'S METHOD shows when and how to apply a "lean start-up" approach to innovation in established businesses. THE INNOVATOR'S METHOD takes managers through these new practices for managing innovation, showing how to adapt them to their businesses and answering such questions as: How do we know this idea is worth pursuing? Does it solve the right problem for customers? Have we found the right solution? Do we have the right business model for our new offering? With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, THE INNOVATOR'S METHOD picks up where Jeff Dyer's THE INNOVATOR'S DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- |c Provided by publisher. | ||
| 505 | 0 | |a The innovator's method -- Leadership in the age of uncertainty -- Insight : savor surprises -- Problem : discover the job-to-be-done -- Solution : prototype the minimum "awesome" product -- Business model : validate the go-to-market strategy -- Master the pivot -- Scale it -- Making the innovator's method work for you -- Turn uncertainty into opportunity -- Appendix. An overview of the innovator's method. | |
| 650 | 0 | |a Organizational effectiveness. |0 https://id.loc.gov/authorities/subjects/sh85095526. | |
| 650 | 0 | |a Management |0 https://id.loc.gov/authorities/subjects/sh85080336 |x Technological innovations. |0 https://id.loc.gov/authorities/subjects/sh2001009095. | |
| 650 | 0 | |a Consumers' preferences. |0 https://id.loc.gov/authorities/subjects/sh85031496. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Strategic Planning. |2 bisacsh. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Development / Business Development. |2 bisacsh. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Decision-Making & Problem Solving. |2 bisacsh. | |
| 650 | 7 | |a Consumers' preferences. |2 fast |0 (OCoLC)fst00876441. | |
| 650 | 7 | |a Management |x Technological innovations. |2 fast |0 (OCoLC)fst01007247. | |
| 650 | 7 | |a Organizational effectiveness. |2 fast |0 (OCoLC)fst01047852. | |
| 700 | 1 | |a Dyer, Jeff |c (Professor of strategy) |0 https://id.loc.gov/authorities/names/nb2012005311. | |
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| 995 | |a Exported from Connexion by CMU | ||
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