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Advertising on the Internet
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Main Author: | |
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Corporate Author: | |
Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
New York :
Wiley,
[1999]
|
Edition: | 2nd ed. |
Physical Description: |
1 online resource (xii, 434 pages) : illustrations. |
Subjects: | |
Online Access: | EBSCOhost - Click here for access |
MARC
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100 | 1 | |a Zeff, Robbin Lee. |0 https://id.loc.gov/authorities/names/n93020965. | |
245 | 1 | 0 | |a Advertising on the Internet / |c Robbin Zeff, Brad Aronson. |
250 | |a 2nd ed. | ||
264 | 1 | |a New York : |b Wiley, |c [1999] | |
264 | 4 | |c ©1999. | |
300 | |a 1 online resource (xii, 434 pages) : |b illustrations. | ||
336 | |a text |b txt |2 rdacontent. | ||
337 | |a computer |b c |2 rdamedia. | ||
338 | |a online resource |b cr |2 rdacarrier. | ||
347 | |a text file |b PDF |2 rda. | ||
500 | |a "Wiley Computer Publishing." | ||
500 | |a Includes index. | ||
505 | 0 | |a The Internet advertising landscape -- Online ad models -- Internet direct marketing -- The art and science of web measurement -- Ad management -- Targeting -- The online advertising advantage -- Pricing online ads -- Market research -- Information is your competitive advantage -- Buying online ads -- Selling online advertising -- Going local -- International online advertising -- Legal issues every Internet advertiser should know -- The Internet advertising convergence -- How to advertise for free or almost free / Eric Ward. | |
588 | 0 | |a Print version record. | |
590 | |a Colorado Mountain College - E-book Collection / Ebsco. | ||
650 | 0 | |a Internet advertising. |0 https://id.loc.gov/authorities/subjects/sh94006992. | |
650 | 0 | |a Internet advertising |0 https://id.loc.gov/authorities/subjects/sh94006992 |v Directories. |0 https://id.loc.gov/authorities/subjects/sh99001609. | |
650 | 0 | |a Internet advertising |0 https://id.loc.gov/authorities/subjects/sh94006992 |x Computer network resources. |0 https://id.loc.gov/authorities/subjects/sh99005290. | |
650 | 0 | |a Internet advertising |0 https://id.loc.gov/authorities/subjects/sh94006992 |x Rates. |0 https://id.loc.gov/authorities/subjects/sh00007527. | |
650 | 6 | |a Publicité sur Internet. | |
650 | 6 | |a Publicité sur Internet |v Répertoires. | |
650 | 6 | |a Publicité sur Internet |x Information électronique. | |
650 | 6 | |a Publicité sur Internet |x Tarifs. | |
650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh. | |
650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh. | |
650 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220. | |
650 | 7 | |a Internet advertising |x Computer network resources. |2 fast |0 (OCoLC)fst00977221. | |
650 | 7 | |a Internet advertising |x Rates. |2 fast |0 (OCoLC)fst00977225. | |
650 | 7 | |a Commerce. |2 hilcc. | |
650 | 7 | |a Business & Economics. |2 hilcc. | |
650 | 7 | |a Advertising. |2 hilcc. | |
655 | 0 | |a Electronic books. | |
655 | 4 | |a Electronic books. | |
655 | 7 | |a Directories. |2 fast |0 (OCoLC)fst01423796. | |
655 | 7 | |a Directories. |2 lcgft |0 https://id.loc.gov/authorities/genreForms/gf2014026087. | |
700 | 1 | |a Aronson, Brad. |0 https://id.loc.gov/authorities/names/n97100502. | |
710 | 2 | |a EBSCOhost. | |
776 | 0 | 8 | |i Print version: |a Zeff, Robbin Lee. |t Advertising on the Internet. |b 2nd ed. |d New York : Wiley, ©1999 |z 0471344044 |w (DLC) 99021722 |w (OCoLC)40848669. |
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