Run for elected office-- and win
The list of challenges facing society is endless. Numerous financial and social problems affect the world and individual countries. And they also affect states, counties, cities, and even school districts and neighborhood policy councils. It's time for fresh thinking and new ideas in the public...
| Main Author: | Kemp, Jana M. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Berkeley, CA : New York :
Apress ; Distributed to the Book trade by Springer,
©2012.
Berkeley, CA : New York : [2012] |
| Physical Description: |
1 online resource (xi, 226 pages) |
| Subjects: |
Table of Contents:
- Title Page; Copyright Page; Table of Contents; About the Author; Acknowledgments; Introduction; CHAPTER 1 Run for It; Why the Future Depends on You; America Needs Public Servants, Not Career Politicians; Reasons to Run; Characteristics of the People We Need in Office; Political Parties and What They Promise Won't Save Us; Conclusion: Don't Wait for an Open Seat!; CHAPTER 2 Pinpoint Your Passion; Passion and Office: Match-Up Quiz; Analyze Your Answers; Choose a Starting Position; Choose a Position You'll Enjoy; How's Your Stamina?; Why Are You Really Running?; Conclusion.
- CHAPTER 3 Pick the PositionWhat to Expect When Running for or Holding Elected Office; The Good Aspects; The Neutral Aspects; The Not-So-Good Aspects; The Downright Ugly; What Position Will You Pursue?; Local Positions; District and State Positions; Federal Positions; Branch; Area of Interest; Ensure the Position Is a Good Fit for Your Passion and Skills; Identify the Election Cycle and Length of Service; Pick the Position; Conclusion; CHAPTER 4 Decide to Party or Be Non-Partisan; Partisan and Non-Partisan Positions; Your Party Affiliation Decision.
- Political Parties in the United States of AmericaThe Political Left or Liberal Philosophies; The Political Moderate Philosophies; The Political Right or Conservative Philosophies; The Political Independents-Not Necessarily Parties; Issue-Driven Parties; Not Always a Political Party; Party Affiliation? Pros and Cons; The Pros; The Cons; Non-Partisan: Some Definitions; Conclusion; CHAPTER 5 File to Run; Choose Your Treasurer and File Your Paperwork; Locate Election Offices; Understand the Legalities; Know the Sunshine Laws; Choose Your Campaign Team; Be Prepared Before Announcing Your Candidacy.
- ConclusionCHAPTER 6 Run: Create Campaign Plans; Formulate the Big Picture; Create a Strategic Plan; Target Your Voters; Create a Campaign Calendar; Campaign Manager Tasks; Fill Out the Rest of Your Campaign Team; Find Volunteers; No Campaign Plan? Plan to Lose Your Race; Conclusion; CHAPTER 7 Run: Hone Your Message; What's Your Platform?; Platform Values; Platform Actions; What Do You Want to See Changed?; Who's Your Base Voter?; Be Honest; Publishing Position Pieces; Candidate Surveys; Issue Management; Framing Your Opponent(s); Polling; No Campaign Message? Plan to Lose Your Race.
- ConclusionCHAPTER 8 Run: Raise Money; How Much Money Will It Take to Get the Word Out and Win?; Your Treasurer Is Not Your Fundraising Chair; What to Look For in Your Fundraising Chair; Create a Budget and Stick to It; Building Fundraising Momentum: Endorsements and Money; Hard Money, Soft Money, and In-Kind Contributions; Tools to Raise Money; Letters; Envelopes; Email; Robocalls; Webpage for Your Campaign; Social Media; Events; In-Kind Contribution Forms; Donation Boxes; Make the Money "Asks"; Strategies and Limits; Conclusion; CHAPTER 9 Run: Create Campaign Literature.