Persuasive technology Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007 ; revised selected papers /

Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion - principles of credibility, trust, reciprocity, authority and the like - in interactive media, in the service of changing their users' attitudes and behavior. Only one year...

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Corporate Authors: International Conference on Persuasive Technology for Human Well-Being Palo Alto, Calif.)
Other Authors: International Conference on Persuasive Technology for Human Well-Being, Kort, Yvonne de., SpringerLink (Online service)
Format: eBook
Language: English
Published: Berlin : Springer, 2007.
Berlin : 2007.
Physical Description: 1 online resource (xiv, 316 pages) : illustrations.
Series: Lecture notes in computer science ; 4744.
Subjects:

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