Leading pharmaceutical innovation trends and drivers for growth in the pharmaceutical industry /
Pharmaceutical giants have doubled their investments in drug development in the past only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices.
| Main Author: | Gassmann, Oliver, 1967- |
|---|---|
| Other Authors: | Reepmeyer, Gerrit, 1976-, Zedtwitz, Maximilian von, 1969-, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin :
Springer,
©2008.
Berlin : [2008] |
| Physical Description: |
1 online resource (xv, 186 pages) : illustrations. |
| Edition: | 2nd ed. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |