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New frontiers in banking services emerging needs and tailored products for untapped markets /

"The goal of the authors has been that of highlighting both in a theoretic framework and through the study of the main experiences investigated on field, the need/the opportunity for banks, financial institutions, public authorities and non for profit associations to devote more efforts in unde...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Anderloni, Luisa, Braga, Maria Debora, Carluccio, Emanuele Maria
Format: eBook
Language:English
Published: Berlin ; New York : Springer, 2007.
Berlin ; New York : 2007.
Physical Description:
1 online resource (xii, 375 pages) : illustrations.
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Online Access:SpringerLink - Click here for access

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