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The age curve how to profit from the coming demographic storm /
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Main Author: | |
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
New York :
American Management Association,
[2008]
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Physical Description: |
xvii, 268 pages : illustrations ; 24 cm. |
Subjects: | |
Online Access: | Table of contents only - |
Contents:
- Foreword
- Introduction
- A word from the author
- pt. 1. The parade of generations : why aren't marketers paying attention?
- 1. The generational impact on supply and demand
- 2. Who are these people?
- 3. Bell curves, pies, and your "best customer"
- 4. Case study : Detroit, Japan, and the best customers for cars
- pt. 2. The older generations
- 5. Silent virtues : a small group with its own impact
- 6. Case study : How the "graying of America" myth will take down the assisted-living industry
- pt. 3. The baby boomers : the radical-change generation and its impact on today and tomorrow
- 7. The Boomers : mass, money, and motivation
- 8. What Boomers will buy
- 9. Boomers will not get old
- 10. The Boomer economy : of credit cards and gift cards
- 11. Of course you can afford it!
- 12. Social security and private health care : dead but not buried
- 13. Wal-Mart hits a wall, a Great Wall
- 14. Media's slow death : the end of marketing as we know it
- pt. 4. Generation X : the outsize expectations of a small generation
- 15. Quit picking on the Xers!
- 16. The cause and effect of a small generation
- 17. The X factor : where have all the workers gone?
- 18. The Gen X labor shortage and the impact on direct mail
- 19. Case study : How Generation X drove motorcycle sales off the cliff
- 20. Case study : Planes stuck on the ground: a business traveler's tale
- 21. Case study : The death of a discount store
- pt. 5. Generation Y : the giant on the horizon
- 22. Stop looking in the rearview mirror!
- 23. The great Y ahead : more of everything
- 24. Marketing to Generation Y
- 25. Case study : No leg to stand on: a Levi's footnote
- 26. Schools, taxes, and the future
- 27. Generation Y's leading legacy
- pt. 6. The generation impact of social issues
- 28. The bigotry is almost gone : a boomer's perspective
- 29. Coming to America : melting into the world's melting pot
- 30. Macro and micro conclusions
- Appendix A : The older generations
- Appendix B : The baby boomers
- Appendix C : Generation X
- Appendix D : Generation Y
- Index
- About the author.