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The age curve how to profit from the coming demographic storm /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
American Management Association,
[2008]
|
| Physical Description: |
xvii, 268 pages : illustrations ; 24 cm. |
| Subjects: | |
| Online Access: | Table of contents only - |
MARC
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| 100 | 1 | |a Gronbach, Kenneth W. |0 https://id.loc.gov/authorities/names/n2008022237. | |
| 245 | 1 | 4 | |a The age curve : |b how to profit from the coming demographic storm / |c Kenneth W. Gronbach. |
| 264 | 1 | |a New York : |b American Management Association, |c [2008] | |
| 264 | 4 | |c ©2008. | |
| 300 | |a xvii, 268 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |t Foreword -- |t Introduction -- |g A |t word from the author -- |g pt. 1. The |t parade of generations : why aren't marketers paying attention? -- |g 1. The |t generational impact on supply and demand -- |g 2. |t Who are these people? -- |g 3. |t Bell curves, pies, and your "best customer" -- |g 4. |t Case study : Detroit, Japan, and the best customers for cars -- |g pt. 2. The |t older generations -- |g 5. |t Silent virtues : a small group with its own impact -- |g 6. |t Case study : How the "graying of America" myth will take down the assisted-living industry -- |g pt. 3. The |t baby boomers : the radical-change generation and its impact on today and tomorrow -- |g 7. The |t Boomers : mass, money, and motivation -- |g 8. |t What Boomers will buy -- |g 9. |t Boomers will not get old -- |g 10. The |t Boomer economy : of credit cards and gift cards -- |g 11. |t Of course you can afford it! -- |g 12. |t Social security and private health care : dead but not buried -- |g 13. |t Wal-Mart hits a wall, a Great Wall -- |g 14. |t Media's slow death : the end of marketing as we know it -- |
| 505 | 0 | 0 | |g pt. 4. |t Generation X : the outsize expectations of a small generation -- |g 15. |t Quit picking on the Xers! -- |g 16. The |t cause and effect of a small generation -- |g 17. The |t X factor : where have all the workers gone? -- |g 18. The |t Gen X labor shortage and the impact on direct mail -- |g 19. |t Case study : How Generation X drove motorcycle sales off the cliff -- |g 20. |t Case study : Planes stuck on the ground: a business traveler's tale -- |g 21. |t Case study : The death of a discount store -- |g pt. 5. |t Generation Y : the giant on the horizon -- |g 22. |t Stop looking in the rearview mirror! -- |g 23. The |t great Y ahead : more of everything -- |g 24. |t Marketing to Generation Y -- |g 25. |t Case study : No leg to stand on: a Levi's footnote -- |g 26. |t Schools, taxes, and the future -- |g 27. |t Generation Y's leading legacy -- |g pt. 6. The |t generation impact of social issues -- |g 28. The |t bigotry is almost gone : a boomer's perspective -- |g 29. |t Coming to America : melting into the world's melting pot -- |g 30. |t Macro and micro conclusions -- |t Appendix A : The older generations -- |t Appendix B : The baby boomers -- |t Appendix C : Generation X -- |t Appendix D : Generation Y -- |t Index -- |t About the author. |
| 650 | 0 | |a Target marketing |z United States. |0 https://id.loc.gov/authorities/subjects/sh2010115436. | |
| 650 | 0 | |a Consumer behavior |z United States. |0 https://id.loc.gov/authorities/subjects/sh2008100113. | |
| 650 | 0 | |a Marketing research |z United States. |0 https://id.loc.gov/authorities/subjects/sh2010100714. | |
| 650 | 0 | |a Demography |0 https://id.loc.gov/authorities/subjects/sh85036659 |z United States. |0 https://id.loc.gov/authorities/names/n78095330-781. | |
| 650 | 6 | |a Cibles (Marketing) |z États-Unis. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis. | |
| 650 | 6 | |a Démographie |z États-Unis. | |
| 710 | 2 | |a American Management Association. |0 https://id.loc.gov/authorities/names/n79060211. | |
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