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The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Oxford University Press,
1996.
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Physical Description: |
viii, 230 pages : illustrations ; 24 cm. |
Subjects: |
Contents:
- Readers read advertising into their lives: the trade card scrapbook
- Training the reader's attention: advertising contests
- "The commercial spirit has entered in": speech, fiction, and advertising
- Reframing the bicycle: magazines and scorching women
- Rewriting Mrs. Consumer: class, gender, and consumption
- "Men who advertise": ad readers and ad writers
- Conclusion: technology and fiction.