The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s /

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Bibliographic Details
Main Author: Garvey, Ellen Gruber
Format: Book
Language:English
Published: New York : Oxford University Press, 1996.
Physical Description:
viii, 230 pages : illustrations ; 24 cm.
Subjects:
American fiction -- 19th century -- History and criticism.
Short stories -- Publishing -- United States -- History -- 19th century.
Periodicals -- Publishing -- Economic aspects -- United States.
Popular literature -- United States -- History and criticism.
American fiction -- 20th century -- History and criticism.
Short stories, American -- History and criticism.
Literature and society -- United States -- History.
Advertising, Magazine -- United States -- History.
Books and reading -- United States -- History.
Women consumers -- United States -- Attitudes.
Contents:
  • Readers read advertising into their lives: the trade card scrapbook
  • Training the reader's attention: advertising contests
  • "The commercial spirit has entered in": speech, fiction, and advertising
  • Reframing the bicycle: magazines and scorching women
  • Rewriting Mrs. Consumer: class, gender, and consumption
  • "Men who advertise": ad readers and ad writers
  • Conclusion: technology and fiction.

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