Reputation realizing value from the corporate image /

Saved in:
Bibliographic Details
Main Author: Fombrun, Charles J.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [1996]
Physical Description:
x, 441 pages : illustrations ; 25 cm.
Subjects:
Corporate image.
Corporate image -- Case studies.

Similar Items

Search Result 1

How to measure and manage your corporate reputation by Hannington, Terry

Published: Gower, 2004
Description: vi, 95 pages : illustrations ; 25 cm.
Book
Save to List
Saved in:
How to measure and manage your corporate reputation
Search Result 2

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset by Alsop, Ronald

Published: Free Press, 2004
Description: xii, 306 pages ; 24 cm.
Book
Save to List
Saved in:
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Search Result 3

How to build a corporation's identity and project its image by Garbett, Thomas F.

Published: Lexington Books, 1988
Description: xx, 271 pages : illustrations ; 24 cm.
Book
Save to List
Saved in:
How to build a corporation's identity and project its image
Search Result 4

Managing the corporate image : the key to public trust by Gray, James G.

Published: Quorum, 1986
Description: x, 164 pages : illustrations ; 24 cm.
Book
Save to List
Saved in:
Managing the corporate image : the key to public trust
Search Result 5

Marketing aesthetics : the strategic management of brands, identity, and image by Schmitt, Bernd

Published: Free Press, 1997
Description: xv, 345 pages : illustrations ; 25 cm.
Book
Save to List
Saved in:
Marketing aesthetics : the strategic management of brands, identity, and image
Search Result 6

The power of logos : how to create effective company logos by Haig, William L.

Published: Van Nostrand Reinhold, 1997
Description: xiv, 191 pages : illustrations (some color) ; 25 cm.
Book
Save to List
Saved in:
The power of logos : how to create effective company logos
Search Result 7

Corporate community relations : the principle of the neighbor of choice by Burke, Edmund M.

Published: Quorum Books, 1999
Description: xviii, 185 pages : illustrations ; 25 cm.
Book
Save to List
Saved in:
Corporate community relations : the principle of the neighbor of choice
Search Result 8

Image marketing : using public perceptions to attain business objectives by Marconi, Joe

Published: NTC Business Books ; American Marketing Association, 1996
Description: xviii, 232 pages : illustrations ; 24 cm.
Book
Save to List
Saved in:
Image marketing : using public perceptions to attain business objectives
Search Result 9

Creating the corporate soul : the rise of public relations and corporate imagery in American big business by Marchand, Roland

Published: University of California Press, 1998
Description: xi, 461 pages : illustrations (some color) ; 27 cm.
Book
Save to List
Saved in:
Creating the corporate soul : the rise of public relations and corporate imagery in American big business
Search Result 10

Communicating when your company is under siege : surviving public crisis by Pinsdorf, Marion K.

Published: Lexington Books, 1987
Description: xv, 171 pages ; 24 cm.
Book
Save to List
Saved in:
Communicating when your company is under siege : surviving public crisis
Search Result 11

Reputation, stock price, and you : why the market rewards some companies and punishes others New ed. by Kossovsky, Nir

Published: Apress ; Distributed to the Book trade worldwide by Springer, 2012
Description: 1 online resource.
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Reputation, stock price, and you : why the market rewards some companies and punishes others
Search Result 12

Reputation management by SpringerLink (Online service)

Published: Springer, 2011
Description: 1 online resource (vii, 297 pages) : illustrations.
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Reputation management
Search Result 13

The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge by Harris, Thomas L., 1931-

Published: Wiley, 1991
Description: xiv, 306 pages : illustrations ; 24 cm.
Book
Save to List
Saved in:
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge
Search Result 14

Corporate reputation and social activism : strategic interaction, firm behavior, and social welfare by Abito, Jose Miguel, Besanko, David, 1955-, Diermeier, Daniel

Published: Oxford University Press, 2019
Description: 1 online resource : illustrations (black and white).
Oxford scholarship online - Click here for access
eBook
Save to List
Saved in:
Corporate reputation and social activism : strategic interaction, firm behavior, and social welfare
Search Result 15

The reputable firm : how digitalization of communication is revolutionizing reputation management by Aula, Pekka, Heinonen, Jouni

Published: Springer, 2016
Description: 1 online resource.
SpringerLink - Click here for access
eBook
Save to List
Saved in:
The reputable firm : how digitalization of communication is revolutionizing reputation management
Search Result 16

Selected essays on corporate reputation and social media : collection of empirical evidence by Kick, Markus

Published: Springer Gabler, 2015
Description: 1 online resource (xi, 185 pages).
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Selected essays on corporate reputation and social media : collection of empirical evidence
Search Result 17

Managing reputation in the banking industry : theory and practice by SpringerLink (Online service)

Published: Springer, 2016
Description: 1 online resource.
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Managing reputation in the banking industry : theory and practice
Search Result 18

Getting the word out : how managers can create value with communications by Corrado, Frank M., 1942-

Published: Business One Irwin, 1993
Description: xii, 212 pages : illustrations ; 24 cm.
Book
Save to List
Saved in:
Getting the word out : how managers can create value with communications
Search Result 19

Corporate image management : a marketing discipline for the 21st century by Howard, Steven

Published: Butterworth-Heinemann Asia, 1999
Description: 1 online resource (xii, 224 pages) : illustrations.
EBSCOhost - Click here for access
eBook
Save to List
Saved in:
Corporate image management : a marketing discipline for the 21st century
Search Result 20

Essentials of corporate communication : implementing practices for effective reputation management by Riel, C. B. M. van

Published: Routledge, 2007
Description: xvi, 306 pages : illustrations ; 24 cm.
Table of contents only -
Book
Save to List
Saved in:
Essentials of corporate communication : implementing practices for effective reputation management
Search Result 21

Lifestyle and event marketing : building the new customer partnership by Schreiber, Alfred L.

Published: McGraw-Hill, 1994
Description: xvi, 263 pages ; 24 cm.
Book
Save to List
Saved in:
Lifestyle and event marketing : building the new customer partnership
Search Result 22

Crisis communications : a casebook approach by Fearn-Banks, Kathleen

Published: Lawrence Erlbaum Associates, 1996
Description: xii, 330 pages : illustrations ; 24 cm.
Book
Save to List
Saved in:
Crisis communications : a casebook approach
Search Result 23

Crisis communications : a casebook approach 4th ed. by Fearn-Banks, Kathleen

Published: Routledge, 2011
Description: xi, 383 pages : illustrations ; 24 cm.
Book
Save to List
Saved in:
Crisis communications : a casebook approach
Search Result 24

Toxic sludge is good for you : lies, damn lies, and the public relations industry 1st ed. by Stauber, John C. (John Clyde), 1953-

Published: Common Courage Press, 1995
Description: iv, 236 pages ; 20 cm.
Book
Save to List
Saved in:
Toxic sludge is good for you : lies, damn lies, and the public relations industry
Search Result 25

The sponsorship seeker's toolkit 3rd ed. by Skildum-Reid, Kim

Published: McGraw-Hill, 2008
Description: xix, 236 pages : illustrations ; 25 cm + 1 CD-ROM.
Book
Save to List
Saved in:
The sponsorship seeker's toolkit
Search Result 26

Organizational identity and firm growth : properties of growth, contextual identities and micro-level processes by SpringerLink (Online service)

Published: Palgrave Macmillan, 2017
Description: 1 online resource.
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Organizational identity and firm growth : properties of growth, contextual identities and micro-level processes
Search Result 27

Identity is destiny : leadership and the roots of value creation by Ackerman, Laurence D., 1950-

Published: Berrett-Koehler Pub., 2000
Description: 1 online resource (xiii, 220 pages) : illustrations.
EBSCOhost - Click here for access
eBook
Save to List
Saved in:
Identity is destiny : leadership and the roots of value creation
Search Result 28

Business responsibility in action by Fenn, Dan H. (Dan Huntington), 1923-2020

Published: McGraw-Hill, 1960
Description: 159 pages.
Book
Save to List
Saved in:
Business responsibility in action
Search Result 29

Crisis management at the speed of the internet : trend report by Hayes, Bob

Published: Elsevier : Security Executive Council, 2013
Description: 1 online resource (x, 28 pages).
Elsevier - Click here for access
eBook
Save to List
Saved in:
Crisis management at the speed of the internet : trend report
Search Result 30

Corporate identity and crisis response strategies : challenges and opportunities of communication in times of crisis by Bloch, Olga

Published: Springer VS, 2014
Description: 1 online resource.
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Corporate identity and crisis response strategies : challenges and opportunities of communication in times of crisis
Search Result 31

Redesigning identity : graphic design strategies for success / Catharine Fishel by Fishel, Catharine M.

Published: Rockport, 2000
Description: 160 pages : illustrations (some color) ; 28 cm.
Book
Save to List
Saved in:
Redesigning identity : graphic design strategies for success / Catharine Fishel
Search Result 32

The big book of corporate identity design

Published: HBI : Distributed in the U.S. and Canada by Watson-Guptill Publications, 2001
Description: 384 pages : chiefly color illustrations ; 29 cm.
Book
Save to List
Saved in:
The big book of corporate identity design
Search Result 33

Case studies in abdominal and pelvic imaging by Joarder, Rita

Published: Springer, 2011
Description: 1 online resource (xiv, 301 pages) : illustrations.
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Case studies in abdominal and pelvic imaging
Search Result 34

Corporate valuation : a practical approach with case studies by Kulwizira Lukanima, Benedicto

Published: Springer, 2023
Description: 1 online resource (554 pages) : illustrations (black and white).
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Corporate valuation : a practical approach with case studies
Search Result 35

Corporate governance around the world

Published: Routledge, 2008
Description: xix, 407 pages : illustrations ; 25 cm.
Table of contents only -
Book
Save to List
Saved in:
Corporate governance around the world
Search Result 36

Learning cardiac imaging by SpringerLink (Online service)

Published: Springer, 2010
Description: 1 online resource (xiv, 151 pages) : illustrations.
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Learning cardiac imaging
Search Result 37

Really good logos explained : top design professionals critique 500 logos & explain what makes them work

Published: Rockport Publishers, 2008
Description: 288 pages : illustrations (chiefly color) ; 29 cm.
Contributor biographical information -
Book
Save to List
Saved in:
Really good logos explained : top design professionals critique 500 logos & explain what makes them work
Search Result 38

Reputation capital : building and maintaining trust in the 21st century by SpringerLink (Online service)

Published: Springer, 2009
Description: 1 online resource (xi, 408 pages) : illustrations.
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Reputation capital : building and maintaining trust in the 21st century
Search Result 39

The gender effect : capitalism, feminism, and the corporate politics of development by Moeller, Kathryn

Published: University of California Press, 2018
Description: xxiii, 292 pages : illustrations ; 23 cm.
Book
Save to List
Saved in:
The gender effect : capitalism, feminism, and the corporate politics of development
Search Result 40

Corporate fraud across the globe by Li, Larry, McMurray, Adela

Published: Palgrave Macmillan, 2022
Description: 1 online resource (xx, 354 pages) : illustrations (some color)
SpringerLink - Click here for access
eBook
Save to List
Saved in:
Corporate fraud across the globe
Show all versions (765881)

Similar Items