Kids as customers a handbook of marketing to children /

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Bibliographic Details
Main Author: McNeal, James U.
Format: Book
Language:English
Published: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1992]
Physical Description:
xii, 258 pages : illustrations ; 25 cm.
Subjects:
Young consumers -- United States.
Marketing research -- United States.
Holdings details from CMU Main Books 3rd Floor C502
Copy 1 CMU Main Books 3rd Floor HF5415.33.U6 N36 1992 Available
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