Dictionary of marketing terms
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
| Other Authors: | Bennett, Peter D., American Marketing Association. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill., USA :
NTC Business Books,
{uFFFD}1995.
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| Physical Description: |
xiv, 316 pages ; 24 cm. |
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: |
Contributor biographical information Publisher description |
Contributor biographical information
Publisher description
Publisher description
CMU Ref Coll 1st Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Ref Coll 1st Floor | HF5415 .D4874 1995 |
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