Search Results - McNeal, James U.

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  1. 1

    Children as consumers : insights and implications by McNeal, James U.

    Published: Lexington Books, 1987
    Description: xvi, 211 pages : illustrations ; 24 cm.
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    Children as consumers : insights and implications
  2. 2

    Kids as customers : a handbook of marketing to children by McNeal, James U.

    Published: Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1992
    Description: xii, 258 pages : illustrations ; 25 cm.
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    Kids as customers : a handbook of marketing to children

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