Search Results - Mauborgne, Renée

Renée Mauborgne

Renée Mauborgne (born 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book ''Blue Ocean Strategy''. Provided by Wikipedia
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    Blue ocean strategy : how to create uncontested market space and make the competition irrelevant Expanded edition. by Kim, W. Chan, Mauborgne, Renée

    Published: Harvard Business Review Press, 2015
    Description: xxviii, 287 pages : illustrations ; 25 cm.
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    Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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