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The Chartered Institute of Marketing

CIM's logo The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.

In 1952 Prince Philip, Duke of Edinburgh, became the institute's patron, taking over from King George VI who was appointed in 1937 as CIM's first royal patron. In 2019 King Charles III (then Prince of Wales), became the new patron of CIM.

The first Code of Practice was introduced in 1973, and in 1989, the institute was awarded a royal charter.

CIM offers training courses, and professional qualifications, from foundation to postgraduate or master's degree level (EQF Level 7). In 1992, the European Union declared CIM's flagship qualification as the "preferred professional marketing qualification through member states". Provided by Wikipedia
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  1. 1

    Relationship marketing : strategy and implementation by Chartered Institute of Marketing

    Published: Butterworth Heinemann, 1999
    Description: 1 online resource (xiv, 509 pages) : illustrations.
    “…Chartered Institute of Marketing…”
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    Relationship marketing : strategy and implementation
  2. 2

    Relationship marketing for competitive advantage : winning and keeping customers by Chartered Institute of Marketing

    Published: Butterworth-Heinemann, 1998
    Description: 1 online resource (x, 304 pages) : illustrations.
    “…Chartered Institute of Marketing…”
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    Relationship marketing for competitive advantage : winning and keeping customers
  3. 3

    Market-led strategic change : a guide to transforming the process of going to market 3rd ed. by Piercy, Nigel

    Published: Butterworth-Heinemann, 2002
    Description: 1 online resource (xvi, 762 pages) : illustrations.
    “…Chartered Institute of Marketing…”
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    Market-led strategic change : a guide to transforming the process of going to market
  4. 4

    Internal marketing : tools and concepts for customer-focused management by Ahmed, Pervaiz K.

    Published: Butterworth-Heinemann, 2002
    Description: 1 online resource (xii, 299 pages) : illustrations.
    “…Chartered Institute of Marketing…”
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    Internal marketing : tools and concepts for customer-focused management
  5. 5

    Cases in marketing financial services by Chartered Institute of Marketing

    Published: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993
    Description: 1 online resource (vi, 288 pages) : illustrations.
    “…Chartered Institute of Marketing…”
    Elsevier - Click here for access
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    Cases in marketing financial services

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