Search Results - Chartered Institute of Marketing
The Chartered Institute of Marketing
![CIM's logo](https://upload.wikimedia.org/wikipedia/en/thumb/4/40/CIM_logo.png/150px-CIM_logo.png)
In 1952 Prince Philip, Duke of Edinburgh, became the institute's patron, taking over from King George VI who was appointed in 1937 as CIM's first royal patron. In 2019 King Charles III (then Prince of Wales), became the new patron of CIM.
The first Code of Practice was introduced in 1973, and in 1989, the institute was awarded a royal charter.
CIM offers training courses, and professional qualifications, from foundation to postgraduate or master's degree level (EQF Level 7). In 1992, the European Union declared CIM's flagship qualification as the "preferred professional marketing qualification through member states". Provided by Wikipedia
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Relationship marketing : strategy and implementation by Chartered Institute of Marketing
Published: Butterworth Heinemann, 1999“…Chartered Institute of Marketing…”Description: 1 online resource (xiv, 509 pages) : illustrations.
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2
Relationship marketing for competitive advantage : winning and keeping customers by Chartered Institute of Marketing
Published: Butterworth-Heinemann, 1998“…Chartered Institute of Marketing…”Description: 1 online resource (x, 304 pages) : illustrations.
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3
Market-led strategic change : a guide to transforming the process of going to market 3rd ed. by Piercy, Nigel
Published: Butterworth-Heinemann, 2002“…Chartered Institute of Marketing…”Description: 1 online resource (xvi, 762 pages) : illustrations.
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4
Internal marketing : tools and concepts for customer-focused management by Ahmed, Pervaiz K.
Published: Butterworth-Heinemann, 2002“…Chartered Institute of Marketing…”Description: 1 online resource (xii, 299 pages) : illustrations.
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5
Cases in marketing financial services by Chartered Institute of Marketing
Published: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993“…Chartered Institute of Marketing…”Description: 1 online resource (vi, 288 pages) : illustrations.
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