The new positioning the latest on the world's #1 business strategy /

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Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve, 1947-, Ries, Al
Format: Book
Language:English
Published: New York : McGraw-Hill, 1996.
Physical Description:
xi, 173 pages ; 24 cm.
Subjects:
Positioning (Advertising)
Holdings details from CMU Main Books 3rd Floor C502
Copy 1 CMU Main Books 3rd Floor HF5827.2 .R53 1996 Available
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