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    Managing Negative Word-of-Mouth on Social Media Platforms : the Effect of Hotel Management Responses on Observers' Purchase Intention by Nee, Ines

    Published: Springer Fachmedien Wiesbaden Imprint : Springer Gabler, 2016
    Description: 1 online resource (XVIII, 235 pages 28 illustrations).
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    Managing Negative Word-of-Mouth on Social Media Platforms : the Effect of Hotel Management Responses on Observers' Purchase Intention

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