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While America aged : how pension debts ruined General Motors, stopped the NYC subways, bankrupted San Diego, and loom as the next financial crisis by Lowenstein, Roger

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The advertised mind : groundbreaking insights into how our brains respond to advertising by Du Plessis, Erik

Contents: “…Neurons : the building blocks of the brain -- Neurons -- Synapses -- Neurons in action -- Hinton diagrams of neurons -- Making the neuronal system do things -- Example of a system with different synaptic sensitivities -- Rummelhart and bigger neuronal systems -- Gestalts -- Summary : important features of neuronal systems -- Distributed memory -- Neural networks -- 6. Learning and emotion -- 'Making' a brain -- Darwin III -- Pleasure and pain -- The amygdala is the key to the fear response -- When memories are laid down they are emotionally 'tagged' -- This is not just true for big emotions -- From fear to pleasure -- Learning and feeling -- Alcohol and the pleasure centres -- Darwin III is driven by expected emotions -- Seeing activity in the brain -- Functional areas in the brain -- A picture of sight -- A picture of listening -- A picture of a naïve activity -- A picture of a practised task -- Conclusion -- 7. …”
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