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Defined benefit pension plans plans face challenges when investing in hedge funds and private equity : statement before the U.S. Department of Labor's Advisory Council on Employee... by United States. Government Accountability Office, United States. Department of Labor. Working Group on the Merits of Defined Contributions vs. Defined Benefit Plans with an Emphasis on Small Business Concerns

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Retirement income challenges for ensuring income throughout retirement by Jeszeck, Charles A.

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Sport marketing Fourth edition. by Mullin, Bernard James

Contents: “…Chapter 1 The Special Nature of Sport Marketing -- The NBA and Global Marketing Strategy -- Weathering Recessions -- The Competitive Marketplace -- Sport Marketing Defined -- Marketing Myopia in Sport -- Change in the Profession -- Uniqueness of Sport Marketing -- Chapter 2 Strategic Marketing Management -- Sport Strategy Is More Than Locker Room Talk -- Marketing Planning Process -- Strategic Step 1 -- Develop Vision, Position, and Purpose -- Strategic Step 2 -- Develop Strategic Goals and Objectives -- Strategic Step 3 -- Develop a Ticket Marketing, Sales, and Service Plan -- Strategic Step 4 -- Integrate the Marketing Plan Into a Broader, Strategic Resource Allocation -- Strategic Step 5 -- Control and Evaluate Implementation of the Plan -- Eight-Point Ticket Marketing, Sales, and Service Plan Model -- Chapter 3 Understanding the Sport Consumer -- Socialization, Involvement, and Commitment -- Environmental Factors -- Individual Factors -- Decision Making -- Chapter 4 Market Research in the Sport Industry -- Sources of Information -- Users of Market Research in Sport and Entertainment -- Application of Market Research in the Sport Industry -- Performing the Right Research -- Chapter 5 Market Segmentation -- What Is Market Segmentation? …”