Author
Ailawadi, Kusum L.,
1
Gázquez Abad, Juan Carlos,
1
International Conference on Research on National Brand and Private Label Marketing
1
International Conference on Research on National Brand and Private Label Marketing Barcelona, Spain)
1
Martínez-López, Francisco J.
1
SpringerLink (Online service)
1
Yagüe Guillén, María Jesús,
1