Doing focus groups

Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effe...

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Bibliographic Details
Main Author: Barbour, Rosaline S. (Author)
Format: Book
Language:English
Published: Los Angeles ; London ; Sage, [2018]
Edition:Second edition.
Series:Sage qualitative research kit ; volume 4.
Physical Description:
xviii, 199 pages ; 24 cm.
Subjects:
Focus groups.
Qualitative research -- Methodology.
Social sciences -- Research -- Methodology.

MARC

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505 0 |a Introducing focus groups; Focus groups in practice; Focus groups in context; Research design; Sampling; Generating data; Ethics and engagement; Making sense of focus group data; Getting the most out of focus groups. 
520 |a Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research. 
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