Consumer marketing 2020-2021

"Consumer Marketing 2020-2021 focuses on the consumer marketplace from a marketer's perspective and assesses marketing activities by companies that sell products and services of all types to the consumer." -- Publisher.

Main Author: Miller, Richard K. 1946-
Other Authors: Washington, Kelli D.,, Richard K. Miller & Associates,
Format: eBook
Language: English
Published: Miramar, FL : Richard K. Miller & Associates, [2020]
Physical Description: 1 online resource (313 pages).
Edition: 6th Edition.
Series: RKMA market research handbook series.
Subjects:

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