Consumer marketing 2020-2021
"Consumer Marketing 2020-2021 focuses on the consumer marketplace from a marketer's perspective and assesses marketing activities by companies that sell products and services of all types to the consumer." -- Publisher.
Main Author: | Miller, Richard K. 1946- |
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Other Authors: | Washington, Kelli D.,, Richard K. Miller & Associates, |
Format: | eBook |
Language: | English |
Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2020]
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Physical Description: |
1 online resource (313 pages). |
Edition: | 6th Edition. |
Series: |
RKMA market research handbook series.
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Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |