%0 eBook %A Miller, Richard K. 1946- %E Washington, Kelli D., %E Richard K. Miller & Associates, %I Richard K. Miller & Associates %D 2018 %C Miramar, FL %G English %B RKMA market research handbook series. %@ 2472-5706. %T Sports marketing 2018-2019 %U http://www.rkma.com/ucsd/s18/ %U http://www.rkma.com/utk/s18/ %7 18th edition.