Consumer marketing 2018-2019

Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

Full description

Main Author: Miller, Richard K. 1946-
Other Authors: Washington, Kelli D.,, Richard K. Miller & Associates,
Format: eBook
Language: English
Published: Miramar, FL : Richard K. Miller & Associates, [2018]
Physical Description: 1 online resource (382 pages).
Edition: 5th Edition.
Series: RKMA market research handbook series.
Online Access:
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