Cover Image

Business-to-business marketing 2016-2017

Main Author: Miller, Richard K. 1946-
Other Authors: Washington, Kelli D.,, Richard K. Miller & Associates,
Format: eBook
Language: English
Published: Loganville, GA : Richard K. Miller & Associates, [2016]
Physical Description: 1 online resource (335 pages).
Edition: 2nd edition.
Series: RKMA market research handbook series.
Subjects:
Table of Contents:
  • PART I.
  • MARKET OVERVIEW
  • 1.
  • Business-To-Business Marketing
  • 2.
  • B2B Spending
  • 3.
  • State Of B2B Marketing
  • 4.
  • Digital Marketing Strategy
  • 5.
  • Digital Marketing Insights.
  • PART II.
  • MARKET SEGMENTATION
  • 6.
  • Business & Workforce Counts
  • 7.
  • NAICS
  • 8.
  • Distribution Channels
  • 9.
  • Business Directories & Databases
  • 10.
  • Direct Marketing Lists.
  • PART III.
  • MARKETING & SALES
  • 11.
  • Content Marketing
  • 12.
  • Customer Experience
  • 13v Customer Relationship Management
  • 14.
  • Data-Driven Marketing
  • 15.
  • Direct Marketing
  • 16.
  • Event Marketing
  • 17.
  • Inbound Marketing
  • 18.
  • Lead Generation
  • 19.
  • Lead Management
  • 20.
  • Market Research
  • 21.
  • Marketing Analytics
  • 22.
  • Marketing Automation
  • 23.
  • Networking
  • 24.
  • Product Marketing
  • 25.
  • Promotional Events
  • 26.
  • Sales Staff.
  • PART IV.
  • TRADE SHOWS
  • 27.
  • Trade Show Marketing
  • 28.
  • Largest Trade Shows
  • 29.
  • Convention Centers.
  • PART V.
  • ADVERTISING
  • 30.
  • Advertising Agencies
  • 31.
  • B2B Media
  • 32.
  • Sponsorships
  • 33.
  • Top Advertisers.
  • PART VI.
  • Digital Marketing
  • 34.
  • B2B E-Commerce
  • 35.
  • Email
  • 36.
  • Mobile Marketing
  • 37.
  • Search
  • 38.
  • Social Media Marketing
  • 39.
  • Video Marketing
  • 40.
  • Website Traffic.
  • Appendix A.
  • Academic Centers
  • Appendix B.
  • Academic - MBA Marketing Programs
  • Appendix C.
  • Academic-Ph.D./DBA Marketing Programs
  • Appendix D.
  • Analysts
  • Appendix E.
  • Associations
  • Appendix F.
  • B2B Marketing Blogs
  • Appendix G.
  • Online Resources
  • Appendix H.
  • Periodicals
  • Appendix I.
  • Services For Research & Strategy
  • Appendix J.
  • Small Business Development Centers.