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Business-to-business marketing 2016-2017

Main Author: Miller, Richard K. 1946-
Other Authors: Washington, Kelli D.,, Richard K. Miller & Associates,
Format: eBook
Language: English
Published: Loganville, GA : Richard K. Miller & Associates, [2016]
Physical Description: 1 online resource (335 pages).
Edition: 2nd edition.
Series: RKMA market research handbook series.
Subjects:
Item Description: Includes bibliographical references (pages 331-335).
PART I. MARKET OVERVIEW -- 1. Business-To-Business Marketing -- 2. B2B Spending -- 3. State Of B2B Marketing -- 4. Digital Marketing Strategy -- 5. Digital Marketing Insights.
PART II. MARKET SEGMENTATION -- 6. Business & Workforce Counts -- 7. NAICS -- 8. Distribution Channels -- 9. Business Directories & Databases -- 10. Direct Marketing Lists.
PART III. MARKETING & SALES -- 11. Content Marketing -- 12. Customer Experience -- 13v Customer Relationship Management -- 14. Data-Driven Marketing -- 15. Direct Marketing -- 16. Event Marketing -- 17. Inbound Marketing -- 18. Lead Generation -- 19. Lead Management -- 20. Market Research -- 21. Marketing Analytics -- 22. Marketing Automation -- 23. Networking -- 24. Product Marketing -- 25. Promotional Events -- 26. Sales Staff.
PART IV. TRADE SHOWS -- 27. Trade Show Marketing -- 28. Largest Trade Shows -- 29. Convention Centers.
PART V. ADVERTISING -- 30. Advertising Agencies -- 31. B2B Media -- 32. Sponsorships -- 33. Top Advertisers.
PART VI. Digital Marketing -- 34. B2B E-Commerce -- 35. Email -- 36. Mobile Marketing -- 37. Search -- 38. Social Media Marketing -- 39. Video Marketing -- 40. Website Traffic.
Appendix A. Academic Centers -- Appendix B. Academic - MBA Marketing Programs Appendix C. Academic-Ph.D./DBA Marketing Programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix F. B2B Marketing Blogs -- Appendix G. Online Resources -- Appendix H. Periodicals -- Appendix I. Services For Research & Strategy -- Appendix J. Small Business Development Centers.
Physical Description: 1 online resource (335 pages).
Bibliography: Includes bibliographical references (pages 331-335).
ISBN: 9781577832300
1577832302
ISSN: 2472-4955.