Business-to-business marketing 2016-2017
| Main Author: | Miller, Richard K. 1946- |
|---|---|
| Other Authors: | Washington, Kelli D.,, Richard K. Miller & Associates, |
| Format: | eBook |
| Language: | English |
| Published: |
Loganville, GA :
Richard K. Miller & Associates,
[2016]
|
| Physical Description: |
1 online resource (335 pages). |
| Edition: | 2nd edition. |
| Series: |
RKMA market research handbook series.
|
| Subjects: |
| Item Description: |
Includes bibliographical references (pages 331-335). PART I. MARKET OVERVIEW -- 1. Business-To-Business Marketing -- 2. B2B Spending -- 3. State Of B2B Marketing -- 4. Digital Marketing Strategy -- 5. Digital Marketing Insights. PART II. MARKET SEGMENTATION -- 6. Business & Workforce Counts -- 7. NAICS -- 8. Distribution Channels -- 9. Business Directories & Databases -- 10. Direct Marketing Lists. PART III. MARKETING & SALES -- 11. Content Marketing -- 12. Customer Experience -- 13v Customer Relationship Management -- 14. Data-Driven Marketing -- 15. Direct Marketing -- 16. Event Marketing -- 17. Inbound Marketing -- 18. Lead Generation -- 19. Lead Management -- 20. Market Research -- 21. Marketing Analytics -- 22. Marketing Automation -- 23. Networking -- 24. Product Marketing -- 25. Promotional Events -- 26. Sales Staff. PART IV. TRADE SHOWS -- 27. Trade Show Marketing -- 28. Largest Trade Shows -- 29. Convention Centers. PART V. ADVERTISING -- 30. Advertising Agencies -- 31. B2B Media -- 32. Sponsorships -- 33. Top Advertisers. PART VI. Digital Marketing -- 34. B2B E-Commerce -- 35. Email -- 36. Mobile Marketing -- 37. Search -- 38. Social Media Marketing -- 39. Video Marketing -- 40. Website Traffic. Appendix A. Academic Centers -- Appendix B. Academic - MBA Marketing Programs Appendix C. Academic-Ph.D./DBA Marketing Programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix F. B2B Marketing Blogs -- Appendix G. Online Resources -- Appendix H. Periodicals -- Appendix I. Services For Research & Strategy -- Appendix J. Small Business Development Centers. |
|---|---|
| Physical Description: |
1 online resource (335 pages). |
| Bibliography: |
Includes bibliographical references (pages 331-335). |
| ISBN: |
9781577832300 1577832302 |
| ISSN: |
2472-4955. |