Cloudonomics the business value of cloud computing /

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"The ultimate guide to assessing and exploiting the customer value and revenue potential of the CloudA new business model is sweeping the world--the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically...

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Bibliographic Details
Main Author: Weinman, Joe, 1958-
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2012]
Physical Description:
xxiv, 391 pages : illustrations ; 24 cm.
Subjects:
Cloud computing -- Economic aspects.
Information technology -- Management.
Online Access:Table of contents
Contributor biographical information
Publisher description
Contents:
  • Preface
  • Acknowledgements
  • A Cloudy Forecast
  • Clouds Everywhere
  • Cashing In on the Cloud
  • Beyond Business
  • Clarifying the Cloud
  • Further On
  • Summary
  • Notes
  • Does the Cloud Matter?
  • The Productivity Paradox
  • Competitiveness Confrontation
  • Summary
  • Notes
  • Cloud Strategy
  • Insanity or Inevitability?
  • Democratization of IT
  • Industrialization of IT
  • Strategy
  • The Cloud: More than IT
  • The Networked Organization
  • Form Follows Function, IT Follows Form
  • Aligning Cloud with Strategy
  • Everyware, Anywhere
  • Summary
  • Notes
  • Challenging Convention
  • What Is the Cloud?
  • Economies of Scale
  • Competitive Advantage and Customer Value
  • Cloud Ecosystem Dynamics
  • IT Spend
  • Issues with the Cloud
  • Summary
  • Notes
  • What Is a Cloud?
  • Defining the Cloud
  • On-Demand Resources
  • Utility Pricing
  • Common Infrastructure
  • Location-Independence
  • Online Accessibility
  • Difference from Traditional Purchase and Ownership
  • Cloud Criteria and Implications
  • Is the Cloud New or a New Buzzword
  • Summary
  • Notes
  • Strategy and Value
  • Access to Competencies
  • Availability
  • Capacity
  • Comparative Advantage, Specialization of Labor, and Core versus Context.
  • Unit Cost
  • Delivered Cost
  • Total Solution Cost
  • Risk-Adjusted Expected Value
  • Opportunity Cost/Cost Avoidance
  • Agility
  • Time Compression
  • Margin Expansion
  • Customer Experience and Loyalty
  • User Experience
  • Employee Satisfaction
  • Revenue Growth
  • Community and Sustainability
  • Risk Reduction
  • Competitive Vitality and Survival
  • Summary
  • Notes
  • When
  • and When Not
  • to Use the Cloud
  • Use Cases for the Cloud
  • Inappropriate Cloud Use Cases
  • Summary
  • Notes
  • Demand Dilemma
  • A Diversity of Demands
  • Examples of Variability
  • Chase Demand or Shape It?
  • Summary
  • Notes
  • Capacity Conundrum
  • Service Quality Impacts
  • Aligning Fixed Capacity with Variable Demand
  • Splitting the Difference
  • Better Safe Than Sorry
  • Capacity Inertia
  • Summary
  • Notes
  • Economies of Scale
  • Is the Cloud Like Electricity?
  • Distributed Power Generation
  • Is The Cloud More Like Rental Cars?
  • Capital Expenditures versus Operating Expenses
  • Benchmark Data
  • Cost Factors
  • Benchmarking the Leaders
  • Size Matters
  • Summary
  • Notes
  • More Is Less
  • Is the Cloud Less Expensive?
  • Characterizing Relative Costs and Workload Variability
  • When Clouds Cost Less or the Same.
  • If Clouds Are More Expensive
  • Beauty of Hybrids
  • Cost of the Network
  • Summary
  • Notes
  • Hybrids
  • Users, Enterprise, and Cloud
  • Different Hybrid Architectures
  • Summary
  • Notes
  • Folly of Forecasting
  • Even Stranger than Strange
  • Demand for Products and Services
  • System Dynamics
  • Whips and Chains
  • Exogenous Uncertainty
  • Behavioral Cloudonomics of Forecasting
  • A Bias for Certainty
  • Summary
  • Notes
  • Money Value of Time
  • Demand and Resource Functions
  • Cost of Excess Capacity
  • Cost of Insufficient Capacity
  • Asymmetric Penalty Functions, Perfect Capacity, and On-Demand
  • Flat Demand
  • Uniformly Distributed Demand: Better Safe than Sorry
  • Better Never Than Late
  • MAD about Being Normal
  • Triangular Distributions
  • Linear Growth
  • Exponential Growth
  • Random Walks
  • Variable Penalty Functions
  • Summary
  • Notes
  • Peak Performance
  • Relationships between Demands
  • Lessons from Rolling Dice
  • Coefficient of Variation and Other Statistics
  • Statistical Effects in Aggregating Independent Demands
  • The Significance of
  • Issues with Perfectly Correlated Demand
  • Community Clouds
  • Simultaneous Peaks
  • Peak of the Sum Is Never Greater than the Sum of the Peaks.
  • Utilization Improvements
  • Summary
  • Notes
  • Million-Dollar Microsecond
  • On Time
  • Speed on the Web and at Work
  • Built for Speed
  • Summary
  • Notes
  • Parallel Universe
  • Limits to Speedup
  • Amdahl versus Google
  • Free Time
  • Summary
  • Notes
  • Shortcuts to Success
  • Rapid Transit
  • Sending Letters
  • Empirical Results
  • Summary
  • Notes
  • Location, Location, Location
  • Latency and Distance
  • Circle Covering and Circle Packing
  • Inverse Square Law
  • Spherical Caps and the Tammes Problem
  • Summary
  • Notes
  • Dispersion Dilemma
  • Strategies for Response Time Reduction
  • Consolidation versus Dispersion
  • Tradeoffs Between Consolidation and Dispersion
  • The Benefits of Consolidation
  • The Benefits of Dispersion
  • The Network Is the Computer
  • Summary
  • Notes
  • Platform and Software Services
  • Infrastructure as a Service Benefits
  • Paying on Actuals versus Forecasts
  • Installation
  • Investment
  • Updates
  • Service Level Agreements
  • Continuously Earned Trust
  • Visibility and Transparency
  • Big Data and Computing Power
  • Ubiquitous Access
  • Response Time and Availability
  • Multi-Tenancy, Shared Data
  • Cloud-Centric Applications
  • Scalability
  • Communities and Markets.
  • Lock-In
  • Security and Compliance
  • PaaS: Assembly versus Fabrication
  • Innovation and Democratization
  • Deconstructing the Pure SaaS Model
  • Summary
  • Notes
  • Availability
  • Uptime versus Downtime
  • Availability and Probability
  • "And" versus "Or"
  • Availability of Networked Resources
  • Availability via Redundancy and Diversity
  • On-Demand, Pay-Per-Use Redundancy
  • Summary
  • Notes
  • Lazy, Hazy, Crazy
  • Behavioral Economics
  • Loss and Risk Aversion
  • Flat-Rate Bias
  • Framing and Context
  • Need for Control and Autonomy
  • Fear of Change
  • Endowment Effect
  • Need for Status
  • Paralysis by Analysis of Choice
  • Hyperbolic Discounts and Instant Gratification
  • Zero-Price Effect
  • Summary
  • Notes
  • Cloud Patterns
  • Communications Patterns
  • Hierarchies
  • Markets
  • Repository
  • Perimeters and Checkpoints
  • Summary
  • Notes
  • What's Next for Cloud?
  • Pricing
  • Ecosystems, Intermediaries, and the Intercloud
  • Products versus Services
  • Consolidation and Concentration
  • City in the Clouds
  • Spending More while Paying Less
  • Enabling Vendor Strategies
  • Standards, APIs, Certification, and Rating Agencies
  • Commoditization or Innovation?
  • Notes
  • About the Author
  • About the Web Site
  • Index.

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