Loading…
Cloudonomics the business value of cloud computing /
"The ultimate guide to assessing and exploiting the customer value and revenue potential of the CloudA new business model is sweeping the world--the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically...
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Hoboken, N.J. :
Wiley,
[2012]
|
Physical Description: |
xxiv, 391 pages : illustrations ; 24 cm. |
Subjects: | |
Online Access: | Table of contents Contributor biographical information Publisher description |
Contents:
- Preface
- Acknowledgements
- A Cloudy Forecast
- Clouds Everywhere
- Cashing In on the Cloud
- Beyond Business
- Clarifying the Cloud
- Further On
- Summary
- Notes
- Does the Cloud Matter?
- The Productivity Paradox
- Competitiveness Confrontation
- Summary
- Notes
- Cloud Strategy
- Insanity or Inevitability?
- Democratization of IT
- Industrialization of IT
- Strategy
- The Cloud: More than IT
- The Networked Organization
- Form Follows Function, IT Follows Form
- Aligning Cloud with Strategy
- Everyware, Anywhere
- Summary
- Notes
- Challenging Convention
- What Is the Cloud?
- Economies of Scale
- Competitive Advantage and Customer Value
- Cloud Ecosystem Dynamics
- IT Spend
- Issues with the Cloud
- Summary
- Notes
- What Is a Cloud?
- Defining the Cloud
- On-Demand Resources
- Utility Pricing
- Common Infrastructure
- Location-Independence
- Online Accessibility
- Difference from Traditional Purchase and Ownership
- Cloud Criteria and Implications
- Is the Cloud New or a New Buzzword
- Summary
- Notes
- Strategy and Value
- Access to Competencies
- Availability
- Capacity
- Comparative Advantage, Specialization of Labor, and Core versus Context.
- Unit Cost
- Delivered Cost
- Total Solution Cost
- Risk-Adjusted Expected Value
- Opportunity Cost/Cost Avoidance
- Agility
- Time Compression
- Margin Expansion
- Customer Experience and Loyalty
- User Experience
- Employee Satisfaction
- Revenue Growth
- Community and Sustainability
- Risk Reduction
- Competitive Vitality and Survival
- Summary
- Notes
- When
- and When Not
- to Use the Cloud
- Use Cases for the Cloud
- Inappropriate Cloud Use Cases
- Summary
- Notes
- Demand Dilemma
- A Diversity of Demands
- Examples of Variability
- Chase Demand or Shape It?
- Summary
- Notes
- Capacity Conundrum
- Service Quality Impacts
- Aligning Fixed Capacity with Variable Demand
- Splitting the Difference
- Better Safe Than Sorry
- Capacity Inertia
- Summary
- Notes
- Economies of Scale
- Is the Cloud Like Electricity?
- Distributed Power Generation
- Is The Cloud More Like Rental Cars?
- Capital Expenditures versus Operating Expenses
- Benchmark Data
- Cost Factors
- Benchmarking the Leaders
- Size Matters
- Summary
- Notes
- More Is Less
- Is the Cloud Less Expensive?
- Characterizing Relative Costs and Workload Variability
- When Clouds Cost Less or the Same.
- If Clouds Are More Expensive
- Beauty of Hybrids
- Cost of the Network
- Summary
- Notes
- Hybrids
- Users, Enterprise, and Cloud
- Different Hybrid Architectures
- Summary
- Notes
- Folly of Forecasting
- Even Stranger than Strange
- Demand for Products and Services
- System Dynamics
- Whips and Chains
- Exogenous Uncertainty
- Behavioral Cloudonomics of Forecasting
- A Bias for Certainty
- Summary
- Notes
- Money Value of Time
- Demand and Resource Functions
- Cost of Excess Capacity
- Cost of Insufficient Capacity
- Asymmetric Penalty Functions, Perfect Capacity, and On-Demand
- Flat Demand
- Uniformly Distributed Demand: Better Safe than Sorry
- Better Never Than Late
- MAD about Being Normal
- Triangular Distributions
- Linear Growth
- Exponential Growth
- Random Walks
- Variable Penalty Functions
- Summary
- Notes
- Peak Performance
- Relationships between Demands
- Lessons from Rolling Dice
- Coefficient of Variation and Other Statistics
- Statistical Effects in Aggregating Independent Demands
- The Significance of
- Issues with Perfectly Correlated Demand
- Community Clouds
- Simultaneous Peaks
- Peak of the Sum Is Never Greater than the Sum of the Peaks.
- Utilization Improvements
- Summary
- Notes
- Million-Dollar Microsecond
- On Time
- Speed on the Web and at Work
- Built for Speed
- Summary
- Notes
- Parallel Universe
- Limits to Speedup
- Amdahl versus Google
- Free Time
- Summary
- Notes
- Shortcuts to Success
- Rapid Transit
- Sending Letters
- Empirical Results
- Summary
- Notes
- Location, Location, Location
- Latency and Distance
- Circle Covering and Circle Packing
- Inverse Square Law
- Spherical Caps and the Tammes Problem
- Summary
- Notes
- Dispersion Dilemma
- Strategies for Response Time Reduction
- Consolidation versus Dispersion
- Tradeoffs Between Consolidation and Dispersion
- The Benefits of Consolidation
- The Benefits of Dispersion
- The Network Is the Computer
- Summary
- Notes
- Platform and Software Services
- Infrastructure as a Service Benefits
- Paying on Actuals versus Forecasts
- Installation
- Investment
- Updates
- Service Level Agreements
- Continuously Earned Trust
- Visibility and Transparency
- Big Data and Computing Power
- Ubiquitous Access
- Response Time and Availability
- Multi-Tenancy, Shared Data
- Cloud-Centric Applications
- Scalability
- Communities and Markets.
- Lock-In
- Security and Compliance
- PaaS: Assembly versus Fabrication
- Innovation and Democratization
- Deconstructing the Pure SaaS Model
- Summary
- Notes
- Availability
- Uptime versus Downtime
- Availability and Probability
- "And" versus "Or"
- Availability of Networked Resources
- Availability via Redundancy and Diversity
- On-Demand, Pay-Per-Use Redundancy
- Summary
- Notes
- Lazy, Hazy, Crazy
- Behavioral Economics
- Loss and Risk Aversion
- Flat-Rate Bias
- Framing and Context
- Need for Control and Autonomy
- Fear of Change
- Endowment Effect
- Need for Status
- Paralysis by Analysis of Choice
- Hyperbolic Discounts and Instant Gratification
- Zero-Price Effect
- Summary
- Notes
- Cloud Patterns
- Communications Patterns
- Hierarchies
- Markets
- Repository
- Perimeters and Checkpoints
- Summary
- Notes
- What's Next for Cloud?
- Pricing
- Ecosystems, Intermediaries, and the Intercloud
- Products versus Services
- Consolidation and Concentration
- City in the Clouds
- Spending More while Paying Less
- Enabling Vendor Strategies
- Standards, APIs, Certification, and Rating Agencies
- Commoditization or Innovation?
- Notes
- About the Author
- About the Web Site
- Index.