Pharmaceutical advertising as a source of consumer self-empowerment evidence from four countries /
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous res...
| Main Author: | Koinig, Isabell, |
|---|---|
| Other Authors: | Forschungsgruppe Konsum und Verhalten (Germany) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Science and Business Media,
2016.
|
| Physical Description: |
1 online resource. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |