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Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire /
"Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Part...
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| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Crown Archetype,
[2016]
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| Edition: | First revised edition. |
| Physical Description: |
xx, 298 pages : illustrations, black and white ; 22 cm. |
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| Summary: | "Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families--and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared--until now."--Provided by publisher. |
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| Item Description: | Originally published in 2008 by University Press of Florida as: Tupperware, unsealed : Brownie Wise, Earl Tupper, and the home party pioneers. Soon to be a major motion picture starring Sandra Bullock. |
| Physical Description: |
xx, 298 pages : illustrations, black and white ; 22 cm. |
| Bibliography: | Includes bibliographical references (pages 261-289) and index. |
| ISBN: | 9781101903650 1101903651 |