Sports Marketing 2016-2017
| Main Author: | Miller, Richard K. 1946- |
|---|---|
| Other Authors: | Washington, Kelli D.,, Richard K. Miller & Associates, |
| Format: | Book |
| Language: | English |
| Published: |
Loganville, GA :
Richard K Miller & Associates,
[2016]
|
| Physical Description: |
521 pages ; 28 cm. |
| Edition: | 17th edition. |
| Series: |
RKMA market research handbook series.
|
| Subjects: |
Table of Contents:
- Part I: Market summary
- Top sports cities
- Sports market segments
- Advertising & sponsorships
- Concessions
- Fantasy sports
- Game promotions
- Licensing
- Memorabilia
- Participation & recreation
- Sporting goods
- sports fans
- Sports management
- Sports travel
- Stadiums & arenas
- Ticketing
- Part II: Sports media
- Sports television broadcasting
- Sports radio
- Sports periodicals
- Newspaper sports sections
- Sports online
- Mobile
- Part III: Professional League sports
- Major League baseball
- National Basketball Association
- National Football League
- National Hockey League
- Major League Soccer
- Women's National Basketball Association
- Professional Lacrosse
- Arena Football League
- Minor League Sports Part IV: Individual sports
- Cycling
- Golf
- Tennis
- Part V: Motorsports
- Indycar
- Nascar
- Auto racing circuits
- Motocross
- Supercross Part VI: Fighting Sports, etc.