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| LEADER |
02702cam a22004693 4500 |
| 001 |
919683016 |
| 003 |
OCoLC |
| 005 |
20160615120138.0 |
| 008 |
150902t20162016xx 000 0 eng d |
| 020 |
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|a 1577832272
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| 020 |
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|a 9781577832270
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| 035 |
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|a (OCoLC)919683016
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| 040 |
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|a YDXCP
|b eng
|c YDXCP
|d BTCTA
|d OCLCQ
|d COM
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| 049 |
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|a COMB
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| 100 |
1 |
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|a Miller, Richard K.
|q (Richard Kendall),
|d 1946-
|e author.
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| 245 |
1 |
0 |
|a Sports Marketing 2016-2017 /
|c by Richard K. Miller and Kelli Washington.
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| 250 |
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|a 17th edition.
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| 264 |
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1 |
|a Loganville, GA :
|b Richard K Miller & Associates,
|c [2016]
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| 264 |
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4 |
|c ©2016.
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| 300 |
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|a 521 pages ;
|c 28 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent.
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| 337 |
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|a unmediated
|b n
|2 rdamedia.
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| 490 |
1 |
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|a RKMA market research handbook series.
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a Part I: Market summary -- Top sports cities -- Sports market segments -- Advertising & sponsorships -- Concessions -- Fantasy sports -- Game promotions -- Licensing -- Memorabilia -- Participation & recreation -- Sporting goods -- sports fans -- Sports management -- Sports travel -- Stadiums & arenas -- Ticketing -- Part II: Sports media -- Sports television broadcasting -- Sports radio -- Sports periodicals -- Newspaper sports sections -- Sports online -- Mobile -- Part III: Professional League sports -- Major League baseball -- National Basketball Association -- National Football League -- National Hockey League -- Major League Soccer -- Women's National Basketball Association -- Professional Lacrosse -- Arena Football League -- Minor League Sports Part IV: Individual sports -- Cycling -- Golf -- Tennis -- Part V: Motorsports -- Indycar -- Nascar -- Auto racing circuits -- Motocross -- Supercross Part VI: Fighting Sports, etc.
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| 650 |
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0 |
|a Sports
|z United States
|x Marketing
|v Statistics.
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| 650 |
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0 |
|a Sports
|x Marketing
|v Statistics.
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| 655 |
|
7 |
|a Statistics.
|2 lcgft.
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| 700 |
1 |
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|a Washington, Kelli D.,
|e author.
|
| 710 |
2 |
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|a Richard K. Miller & Associates,
|e author,
|e publisher.
|
| 830 |
|
0 |
|a RKMA market research handbook series.
|
| 907 |
|
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|a .b50821921
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|a MARCIVE Overnight, in 2023.01
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| 948 |
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|a MARCIVE August, 2017
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| 948 |
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|a MARCIVE extract Aug 5, 2017
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| 994 |
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|a C0
|b COM
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| 995 |
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|a Loaded with m2btab.ltiac in 2023.01
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| 995 |
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|a Loaded with m2btab.ltiac in 2017.09
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| 995 |
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|a Loaded with m2btab.b in 2016
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| 995 |
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|a Exported from Connexion by CMU
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| 989 |
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|a GV713
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