Holdings: Consumer Behavior 2014

Main Author:	Miller, Richard K.,
Other Authors:	Washington, Kelli,
Format:	Book
Language:	English
Published:	Loganville, GA : Richard K Miller & Associates [2014]
Physical Description:	481 pages ; 28 cm.
Edition:	10th edition.
Series:	RKMA market research handbook series.
Subjects:	Consumer behavior -- United States -- Statistics. Marketing research -- United States -- Statistics. Marketing research -- United States -- Handbooks, manuals, etc. Consumers' preferences -- United States -- Statistics.

Location	Call Number:	Status
CMU Ref Coll 1st Floor	HF5415.3 .M54 2014	Available Request Chapter Scan