Market entry into the USA why European companies fail and how to succeed /
This book connects a buying psychology driven by American beliefs and values with a companyℓℓ́s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind thes...
Uniform Title: | Unternehmenserfolg in den USA. English |
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Main Author: | Drews, Ralf, |
Other Authors: | Lamson, Melissa,, SpringerLink (Online service) |
Format: | eBook |
Language: | English German |
Published: |
Cham, Switzerland :
Springer,
2016.
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Physical Description: |
1 online resource. |
Series: |
Management for professionals.
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Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |