Market entry into the USA why European companies fail and how to succeed /

This book connects a buying psychology driven by American beliefs and values with a companyℓℓ́s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind thes...

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Uniform Title: Unternehmenserfolg in den USA. English
Main Author: Drews, Ralf,
Other Authors: Lamson, Melissa,, SpringerLink (Online service)
Format: eBook
Language: English
German
Published: Cham, Switzerland : Springer, 2016.
Physical Description: 1 online resource.
Series: Management for professionals.
Subjects:

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