When tradition turns into innovation how firms can create and appropriate value through tradition /
Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfull...
| Main Author: | Messeni Petruzzelli, Antonio. |
|---|---|
| Other Authors: | Albino, Vito., ScienceDirect (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford, UK :
Chandos Pub.,
2012.
|
| Physical Description: |
1 online resource (xvi, 136 pages) : illustrations. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |