Proceedings of the 1997 World Marketing Congress
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpar, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing mana...
| Main Author: | Academy of Marketing Science. Annual Conference (1997 : Kuala Lumpur, Malaysia) |
|---|---|
| Other Authors: | Academy of Marketing Science. Annual Conference, Sidin, Samsinar,, Manrai, Ajay K.,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2015.
|
| Physical Description: |
1 online resource (627 pages) : illustrations. |
| Series: |
Developments in Marketing Science.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |