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Burn your portfolio stuff they don't teach you in design school, but should /
Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[San Francisco, Calif.] :
New Riders,
[2013]
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| Physical Description: |
xxii, 375 pages : illustrations ; 23 cm. |
| Subjects: |
Contents:
- INTRODUCTION
- Burn your portfolio...really?
- Acknowledgments
- HUMAN ENGINEERING
- The big fat secret
- The extra mile
- Soak up advice
- You are not your work
- Be nice to everyone
- Drama is for soap operas
- No more flying solo
- Gripes go up
- The stress bucket
- Two types of grandpas
- Be a wall painter
- Every position can be electrifying
- Lead or be led
- Half the victory
- The value of downtime
- I'm not a writer
- Toot your own horn
- Don't work in a vacuum
- The graphic design megazord
- Live as a team, die as a team
- Everyone does something better than you
- You are responsible for your own time
- ART SMARTS
- OCD is an attitude
- Polishing turds
- Hairy moles
- This is not verbatimville
- Shock and awe
- Art is meant to be framed
- It is never to late for a better idea
- Filler failures
- A river runs through it
- Comps or comprehensive?
- Design like the wind
- Type fast
- How to eat an elephant
- The Venus initiative
- Process-a-palooza
- Hiking your way to successful projects
- Solving end-of-day rush
- Why projects blow up
- The lo-fi PDA
- Bring out your dead
- Shake the bushes or get bit
- Red flags and extinguishers
- Brainstorms are 90 percent bad ideas
- The communal Brain
- TWO EARS, ONE MOUTH
- The ultimate email formula
- Beware the red dot
- Email black holes
- Even the Lone Ranger had Tonto
- Canned communication
- Tin can phones
- Vicious vernacular
- An army of support
- Friendly updates
- Deadline ballet
- Big brother
- The domino effect
- Avoid the W.W.W.
- Be afraid to click "send"
- The tragedy of time zones
- HAPPY HEAD HONCHOS
- Designers are from Mars, clients are from Venus
- Let your client leave their mark
- "Forgiveness" points
- Let your client be the 800-pound gorilla
- Do your genealogy
- Never give your client homework
- Assume that people are clueless
- Long-term relationship value vs. single transaction profit
- Oddities at the start mean oddities at the end
- Don't be the desperate girlfriend
- Stand in manure, smell like manure
- Never fire a client?
- "We decided to go another direction" means "you suck"
- There are such things as stupid questions
- You can't get mad at math
- You have 65 seconds to land a job
- How to ask for a raise without asking for a raise
- MIND YOUR BUSINESS
- Do what you love; the money will follow
- A business that looks orderly
- Making cents of it all
- How to calculate a burn rate
- The fixed-bid pricing dartboard
- Beware of line-item pricing
- "No charge" doesn't mean "free"
- How to flush out a budget
- Twenty-piece chicken McNuggets
- Nonprofits for non-profit
- The code of fair practice
- Contractual mumbo jumbo
- "Etcetera" has no business in your business
- You don't have to sign off on this
- B.A.M. lists
- One line that changed everything about collections
- A business is an organism that wants to die
- If I've got a dollar, you've got a dollar, but no partners
- If you want to win the game, you have to know the score
- There is no such thing as a "meet and greet"
- How to make a capabilities presentation
- Floods happen
- Flexibility, not freedom
- Never do undocumented work
- Next worry date
- Nickels and dimes are for lemonade stands
- Only terrorists like hostage situations
- Oh where, oh where has my hundred thousand dollars gone? Oh where, oh where can it be?
- Don't do anything you can pay someone ten dollars per hour to do
- "Skin in the game" usually means "free"
- Three-month "lifetime" guarantee
- "Bring your own boss," whatever that means
- How to bite the bullet
- Index
- About the author.