Ryanair revolutionizing the airline industry /
In a time of continual crisis for the airline industry, this program is a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. CEO Michael O'Leary, inspired by Southwest Airlines, cites cost-cutting-dirt-cheap fares, low-budget advertising, direct booking, s...
| Other Authors: | BBC Worldwide Ltd., Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2006], c2003.
|
| Physical Description: |
1 streaming video file (30 min.) : sd., col., digital. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |