The Ice cream wars
This program examines how luxury ice cream companies are vying for their European market shares. A variety of strategies used by Haagen-Dazs are discussed. In Britain, a Haagen-Dazs executive explains how the company appealed to adult consumers by presenting ice cream as a sensual gourmet specialty,...
Other Authors: | BBC Worldwide Ltd., Films for the Humanities & Sciences (Firm), Infobase. |
---|---|
Format: | Video |
Language: | English |
Published: |
New York, N.Y. :
Infobase,
[2007], c1994.
|
Physical Description: |
1 streaming video file (30 min.) : sd., col., digital file. |
Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
---|---|---|
CMU Electronic Access | Available |