Seduction by contract law, economics, and psychology in consumer markets /
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, mislea...
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| Main Author: |
Bar-Gill, Oren. |
| Other Authors: |
Oxford Scholarship Online. |
| Format: |
Electronic
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| Language: |
English
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| Published: |
Oxford :
Oxford University Press,
2012.
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| Physical Description: |
1 online resource : illustrations.
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| Subjects: |
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