Ambush marketing and the mega-event monopoly how laws are abused to protect commercial rights to major sporting events /
This is the first book to focus critically on the legitimacy of legal responses to ambush marketing. It comprehensively examines recent sports mega-events and the special laws which combat ambushing. The approach of the book is novel. It does not blindly accept often-touted truisms regarding the ill...
| Main Author: | Louw, André. |
|---|---|
| Other Authors: | SpringerLink (Online Service) |
| Format: | eBook |
| Language: | English |
| Published: |
The Hague, The Netherlands :
T.M.C. Asser Press,
©2012.
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| Physical Description: |
1 online resource. |
| Series: |
Asser international sports law series.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |