Pervasive advertising
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of spons...
| Other Authors: | Müller, Jörg P., 1965-, Alt, Florian., Michelis, Daniel., SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
Springer,
©2011.
London : [2011] |
| Physical Description: |
1 online resource (ix, 364 pages). |
| Series: |
Human-computer interaction series.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |