Marketing intelligent systems using soft computing managerial and research applications /
The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...
| Other Authors: | Casillas, J., Martínez-López, Francisco J., SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Berlin :
Springer-Verlag,
©2010.
Berlin : [2010] |
| Physical Description: |
1 online resource (xiii, 473 pages) : illustrations. |
| Series: |
Studies in fuzziness and soft computing ;
v. 258. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |