Environmentalism and the new logic of business how firms can be profitable and leave our children a living planet /

"Environmentalism and the New Logic of Business outlines a program for change that firms can use to maximize their profits and minimize their impact on the environment. Drawing on examples from corporations large (DuPont, McDonald's) and small (Johnsonville Sausage), the authors demonstrat...

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Main Author: Freeman, R. Edward, 1951-
Other Authors: Pierce, Jessica, 1965-, Dodd, Richard.
Format: Book
Language: English
Published: New York : Oxford University Press, 2000.
Physical Description: xi, 146 pages ; 22 cm.
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